Who has been on your website lately?

July 15, 2011 By Leave a Comment

First up let me ask you – have you checked your website statistics lately? If you never have because you don’t know how, then it’s time to rectify this. Your options will likely include:

  • Contacting your web company today and asking them how you can access your statistics.
  • If you have a self managed website and your hosting includes cPanel - then login to cPanel and go to awstats. Here you will find your statistics. 
  • If you have a self managed wordpress site you can access statistics in multiple ways although you may have to set this up if it is not already setup. A simple way is to install a plugin called Statpress.

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Are you doing Facebook right?

July 11, 2011 By Leave a Comment

The growth in businesses joining Facebook is on an upward curve. If you’ve recently taken the initiative and set up Facebook, then take a moment to ensure you’ve setup a business page to promote your business and NOT a personal profile using your business name.

Personal profiles are for people, not businesses.

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Are your newsletter subscribers getting bored?

June 27, 2011 By Leave a Comment

The inboxes of our newsletter subscribers (and our own!) are getting fuller every day. Subscribers are getting bored as they see more of the same old content hitting their inboxes, or even worse, irrelevant content!

It’s becoming harder to get and to keep attention.

So, if you produce an email newsletter then today is the day to review what’s working and what you need to change.

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Five tips for writing website copy that works!

April 28, 2011 By Leave a Comment

When it comes to launching a new website, many business owners (and web designers) pay close attention to the design and layout of the site. They make sure the look and feel is just right and that technical functions of the site are working as they should. Business owners often spend considerable amounts of money on website development, but it’s very common for the written content (copy) to be overlooked.

This can be a very costly mistake.

The words on your website are extremely important. The words have the task of conveying your marketing message and ultimately assisting to persuade website visitors to buy from you. The right words on a website could be the difference between your website being a huge success or a dismal failure!

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Facebook Advertising

April 7, 2011 By Leave a Comment

If you are a regular Facebook user, you’ve likely noticed the small advertisements that appear on the right hand side of your Facebook page. You may also have noticed that these ads are often related to your profile or interests.

This is not a coincidence! Facebook  ads are very effective at targeting precise demographics, or a type of person relevant to the ad. This is made possible because Facebook collects data about people’s interests and demographics such as their age, location and relationship status.

For business owners, this means that you can use Facebook Ads to place advertisements about your products and services, or to promote your Facebook page, and target these ads to the exact people you want to reach – your target market! This really is the unique power of Facebook Ads.

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Marketing on Facebook

March 31, 2011 By 2 Comments

Did you know there are over 600 million Facebook users worldwide? Did you also know that over 9.5 million of those users are Australian? With statistics like that, it’s no surprise that businesses of all sizes are now taking Facebook very seriously as a marketing tool.

While Facebook can be a very effective way of promoting your business, it is first and foremost a social networking site. Social networking is all about building relationships and having conversations with people online, just the same as you would in a face to face business environment. When you first meet someone at a business event you would naturally have a friendly chat and get to know them, you wouldn’t start out with blasting them with a marketing or sales message.

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5 Online Steps to attract more clients to your Business!

March 23, 2011 By Leave a Comment

To operate a profitable small business, you not only need to have great products and services, you also need to find the right clients who need your products and services, and clients who will choose to purchase from YOU rather than your competitors.

What’s the secret to attracting more clients more easily? Well, client attraction is really all about building relationships. As a general rule, people like to buy things from people they know, like and trust.

These days, with an abundance of information available online, consumers now like to use the Internet to research product information and businesses before making a purchase decision. They are actively looking online for recommendations on what to buy and where or who to buy it from.

So, thanks to the rapidly changing technology now available to us, a great place to build relationships and attract clients to your business, is online.

Here’s how to get started with online client attraction:

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101 Client Attraction Tips

March 11, 2011 By Leave a Comment

Today we launch our brand new e-Report called 101 Client Attraction Tips.

It’s a complimentary resource for Web Chameleon newsletter subscribers, so if you’re not already subscribed please take a few seconds to subscribe and you’ll receive your copy of 101 Client Attraction Tips by email immediately.

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Meta Tags – An Introduction

March 2, 2011 By 2 Comments

Having your website found in search engine results is the ultimate in free online business exposure. And to increase the chances of your website being listed you’ll need to optimise your website for search engine results.

There are several things you can do to optimize your website, including; having keyword rich content on your pages, using links to build your sites popularity, and using tags to ensure that your website can be found and ranked by the search engines. There are various types of tags which are collectively known as meta-tags.

This article is an overview of Meta-Tags and how you can use them on your website.

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SEO (Search Engine Optimisation) Overview

February 22, 2011 By 3 Comments

Thanks to the evolution of the internet and social networking, consumer behaviour is changing. Consumers are spending more time online researching products and services BEFORE they buy.

On a daily basis people are using search engines by entering a keyword or phrase to research and find what they are looking for. They will most often look at only the first few search results that are returned. Occasionally, they might venture onto the second page, but they’ll rarely look beyond the third page.

How does a search engine work?

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