Social Media

Top 10 ways to increase fans and interactivity on your Facebook page

With over 900 million users globally, Facebook is clearly the social media platform of choice!  Along with this phenomenal growth in users over the last 2-3 years, Facebook now offer a multitude of tools and apps that enable users to build highly customised business pages.  We are now seeing many businesses taking full advantage of these features to achieve growth through Facebook and its fast becoming one of the most popular marketing tools for small businesses.

To help you use Facebook more strategically to engage with your target audience, here are our Top 10 Ways to Increase Your Fans and Build Interaction on your Facebook Business Page. Continue reading

Twitter for Business: Basics, Terms, Etiquette & Success Tips

If you’re new to Twitter and are wondering how to get involved, here are some of our top Twitter tips to help you explore Twitter more deeply for your business. We’ve also included some tips to help you expand your Twitter network and grow your Twitter following.

Every day, businesses are using Twitter to expand their brand and interact with customers and other people in the business community.

Twitter connects you to people and businesses sharing the latest stories, trends and ideas around topics that YOU find interesting. The power of Twitter lies in its simplicity – it’s easy to sign up, it’s accessible from anywhere and it’s quick and easy to use. It is a ‘real-time’ way of communicating with people online.

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Facebook Tips: How to add Milestones to your Timeline

Facebook pages are an excellent place to build connections with people. With Facebook Timeline now rolled out to all pages you have the opportunity to express your individuality on Facebook and create a fully customised page for your business.

In this article, we’ll show you how to create and add a milestone to your timeline – a really simple way to highlight significant moments in your business history and tell a story about your business.

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Facebook Tips: How to use the Admin Panel and View Page Insights

One of the things we like most about the new Facebook Timeline is the new the admin panel. It’s located right at the top of your page and it can be easily hidden from your view when you don’t need it.

Although the information in the admin panel was available before the new Timeline rolled out, this new admin panel makes it so much easier for you to manage and monitor your page all in the one place.

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Facebook Tips: How to customise your new Facebook Timeline

Facebook Timeline for pages is here! As of 31stMarch 2012, all new and existing Facebook pages are now in the new Timeline format.

We covered some of the Timeline basics in a recent article, but we’ve noticed a lot of people are now wondering how to use the new features.

To help answer your questions, we’ve added a few quick ‘how to’ guides below. Continue reading

Facebook Timeline Tips: How to Edit and Customise Facebook Tabs

Facebook pages are an excellent place to build connections with people. With Facebook Timeline now rolled out to all pages you have the opportunity to express your individuality on Facebook and create a fully customised page for your business.

In this article, we’ll show you how to change the tabs on your Facebook Timeline and display your customised third party apps (such as a welcome page, twitter feed, shopping cart, newsletter sign up form etc). Continue reading

Facebook Timeline Tips: How to Highlight and Pin Posts to Timeline

Facebook pages are an excellent place to build connections with people. With Facebook Timeline now rolled out to all pages you have the opportunity to express your individuality on Facebook and create a fully customised page for your business.

In this article, we’ll show you how to draw attention to featured content on your Timeline – something every page owner can use to their advantage! Continue reading

Pinterest and Copyright Risks for Business

We’ve noticed so much discussion about Pinterest lately and one topic really caught our attention; Pinterest and copyright issues.

The copyright issue relates to the publication of photos and images by Pinterest users. Although mostly related to US laws and regulations, this article highlights the point that when you sign up for social media accounts (or any online accounts for that matter) it’s always important to read the fine print. You need to understand your rights and whether you are sufficiently protected when it comes to sharing your content online. Continue reading

Facebook changes that every page owner needs to know about

Last year, Facebook changed the design for personal profiles – turns out they were just giving us a little taste of what was to come!

On February 29 Facebook announced that Timeline for pages is now available and all existing Facebook pages will be automatically converted on March 31. So, if you have a Facebook page for your business or community group, you have less than a month to make the necessary changes to your page. Here are a few essentials you need to know before you make the switch!

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Pinterest for Business

If you’re an active social media user, you might have noticed quite a buzz about Pinterest lately!

Pinterest is a simple and easy to use visual ‘pinboard’ tool, which makes it really easy to bookmark and share the things you love. It also integrates really well with Facebook and Twitter which is great for social sharing and this just adds to its popularity.

Pinterest is the fastest growing social media site – currently sitting at #4 on Hitwise’s List of the Top 10 Social Networks, beating big names like LinkedIn and Google+.

Already, there are 10 million users and that number is increasing fast!  Marketers are taking notice and this is great news for business!  Continue reading