How to use Social Proof to boost online sales

Using Social Proof to Boost SalesIf you want your website to SELL for you here’s something it must contain – Social Proof.

“I want what she’s having” (or him, of course!) ~ that’s the feeling you want to create for your prospect when they see testimonials on your website.

Social Proof means the inclusion of customer feedback, testimonials and case studies. It allows your potential customers an inside view into what’s possible and available to them, based on what your existing and past clients have to say. Without social proof the visitor only has you to believe.

Your message is much more powerful when somebody else stands behind your message by providing a testimonial or case study.

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7 Tips For a More Effective Website

7 tips for an effective websiteAs it’s a fresh new year I  thought it perfect timing to share with you these 7 tips that will help you improve your website and ensure it WORKS effectively for your business!

Ultimately your website is an opportunity to attract and convert customers resulting in business revenue. So if that’s what you want, then it is VERY important to check through the following tips and ensure you have addressed them on your website.

Read on for the 7 tips for an effective website:

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How to get free publicity for your business

Free publicity such as media interviews, case studies or being quoted in articles is a brilliant way to increase awareness of your business in the community and give your sales a boost! This kind of media exposure also gives you instant credibility as an industry leader too!

Journalists are always on the look out for excellent and credible sources for their stories, so why not take advantage of this and generate some publicity for yourself and your business? One easy way to find these opportunities to ‘be a source’ is through a free service called Sourcebottle. [Read more...]

An extra revenue stream for any business ~ Affiliate Marketing 101

Affiliate Marketing 101Perhaps you’ve heard of people making money in their sleep through online businesses?

It’s true that there are many people who do this successfully and via different means, however it’s important to note that every single one of them put in some hard work and most likely long hours, at least initially.

One popular way that online marketers may find success in creating “passive income” is through Affiliate Marketing.

Being an affiliate promoter is a great additional revenue stream that you can add to your existing business. [Read more...]

Nurture Online Relationships with an Email Newsletter: And Convert Your Website Visitors

Nurture Online Relationships with an Email NewsletterThe online business world in many ways is no different to the offline business world. Online and offline, business success is almost always based on creating relationships with people.

In fact, if you think about it, every dollar that is spent online must come from an individual making a decision.

And first they need to decide if they trust the business and people (or person) behind the website. [Read more...]

Five Big Website Killers – Avoid these on your Business Website

Have a Business Website? Chances are you do, OR you’ll have one for your business soon. Take a few moments to think about the following no-no’s for any business website.

Website Killer Number 1: Your website is hard to understand

Visitors get bored easily so it’s essential you capture their attention quickly when they arrive at your website. Remember that you have just seconds to attract their interest and keep them on your website.

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WordPress dominates as world’s most popular blogging platform

WordPress is an excellent publishing platform for blogs and websites and in the last few years it has really sky-rocketed in popularity!

The Pingdom team just completed a survey and found that WordPress is in use by 48% of the top 100 blogs in the world. This is a huge increase from the last survey conducted just over three years ago, with 32% of the top 100 blogs using WordPress. [Read more...]

What is RSS?

What is RSS? We get asked this question often and thought it was time we added an explanation!

RSS  stands for Really Simple Syndication. It’s a system that allows you to subscribe to websites so that you can easily read and view their updated web content such as blog entries, news headlines or podcasts. RSS makes it possible for you to keep up with your favorite blogs without having to revisit them to check for updates.

It’s similar in concept to subscribing to an email newsletter, but with RSS the regular updates are called “feeds” and they are delivered to your RSS Reader whenever new content is added.

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10 Questions to ask any web designer before you hire them

If you are considering hiring a web developer to build your website, then this article is for you. With a seemingly endless choice of web design companies and price ranges, it’s not exactly easy to compare providers and choose the right web designer for your business needs.

Even if you know very little about web design, it’s possible to get your website built on budget and on time. But you will need to arm yourself with some basic knowledge so that you know what to ask a web designer before you hire them. This will allow you to assess the answers and be confident that they’ll deliver a website that looks great, works the way it should, and represents your business in a professional way.

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Top 10 Blog Post Ideas for Beginners

Having a blog on your website is an excellent way to communicate with clients, attract targeted traffic to your website and establish yourself as an industry expert.

But many people who are just starting out with blogging struggle to come up with ideas on what to write about! It’s a common problem, but don’t let it put you off! [Read more...]