WordPress dominates as world’s most popular blogging platform
WordPress is an excellent publishing platform for blogs and websites and in the last few years it has really sky-rocketed in popularity!
What is RSS?
What is RSS? We get asked this question often and thought it was time we added an explanation!
RSS stands for Really Simple Syndication. It’s a system that allows you to subscribe to websites so that you can easily read and view their updated web content such as blog entries, news headlines or podcasts. RSS makes it possible for you to keep up with your favorite blogs without having to revisit them to check for updates.
It’s similar in concept to subscribing to an email newsletter, but with RSS the regular updates are called “feeds” and they are delivered to your RSS Reader whenever new content is added.
10 Questions to ask any web designer before you hire them
If you are considering hiring a web developer to build your website, then this article is for you. With a seemingly endless choice of web design companies and price ranges, it’s not exactly easy to compare providers and choose the right web designer for your business needs.
Even if you know very little about web design, it’s possible to get your website built on budget and on time. But you will need to arm yourself with some basic knowledge so that you know what to ask a web designer before you hire them. This will allow you to assess the answers and be confident that they’ll deliver a website that looks great, works the way it should, and represents your business in a professional way.
Top 10 Blog Post Ideas for Beginners
Having a blog on your website is an excellent way to communicate with clients, attract targeted traffic to your website and establish yourself as an industry expert.
But many people who are just starting out with blogging struggle to come up with ideas on what to write about! It’s a common problem, but don’t let it put you off! Continue reading
10 Specific Ways Your Business Can Benefit From Having a Blog
Blogging is a powerful marketing and communication tool which can attract highly targeted traffic to your website. Businesses use blogs in many different ways but the ones who blog successfully develop better relationships and better trust with their target audience.
Writing a business blog is a really cost effective way of communicating with your customers and prospects without the ‘hard sell’. The information on your blog can educate your customers and provide specific information about the products and services they are looking for. The knowledge or insight you give people through your content is your ‘value add’ and is a major point of difference for your business. So the better your blog content is, the more you will stand apart from your competition. Continue reading
Why can’t I update my website myself?
An up to date website is a vital tool for any business. It’s one of the most effective ways to give your customers and prospects the information they need to buy from you. But a website is only going to work for you if it’s kept up to date and free of errors.
It’s so common for many small business owners to spend a fortune on building a website that’s perfect at the time of launching, but they soon discover that making simple changes to their content later on is not easy – nor is it cheap. They usually need to hire a developer every time a change is required so any website updates end up in the ‘too hard basket’.
A website that is not updated regularly becomes stagnant and irrelevant which is pretty off-putting to website visitors. Imagine landing on a website that looks like it has not been touched for months or even years! The first thing you would probably ask yourself is “Is this business even operating anymore?” That’s NOT what you want your visitors to think when they land on your website! Continue reading
Facebook changes that every page owner needs to know about
Last year, Facebook changed the design for personal profiles – turns out they were just giving us a little taste of what was to come!
On February 29 Facebook announced that Timeline for pages is now available and all existing Facebook pages will be automatically converted on March 31. So, if you have a Facebook page for your business or community group, you have less than a month to make the necessary changes to your page. Here are a few essentials you need to know before you make the switch!
Why email marketing still trumps social media
In a recent article for SMH, Valerie Khoo writes that Scott Stratten, bestselling author of Unmarketing, still believes that email marketing is more powerful than social media. This is even though he built his massive following on social media and used twitter to create a national best seller before his book was even released (he has over 117,000 followers on twitter alone).
“Email address and sign-ups are still, to me, exponentially more valuable than a follower [on Twitter] or a ‘like’ [on Facebook],” says Scott. “Email marketing is alive and well. Don’t ignore what has been the backbone of communication for a long time now.” Continue reading
Crowdsourcing 101: Why crowdsourcing is good for small business
Have you heard the term crowdsourcing and are wondering what it’s all about?
Are you a bit put off by the term and feel as though it’s too ‘jargony’ or just for the ‘tech-heads’ and social media fanatics? Well, let’s just clear that up – it’s not!
Crowdsourcing is simply a mash of the words ‘crowd’ and ‘outsourcing’. Jeff Howe, who first wrote about crowdsourcing for Wired Magazine back in 2006, explains it as “the act of taking a job traditionally performed by a designated employee and outsourcing it to an undefined, generally large group of people in the form of an open call’. So the basic idea is that you can easily access a community of people to complete business related tasks that would normally be performed by someone within the business, or outsourced.
Crowdsourcing is fast becoming a very important business idea. Many small business owners are already reaping the rewards of this innovative use of technology – they’ve discovered it’s a clever way to reduce costs and still achieve high quality results. Continue reading
Combining Mindset & Marketing for Massive results!
I’ve learnt over my years in business, and now wholeheartedly believe, that massive success is a result of mindset leaps AND excellent marketing.
Yes, a combination of mindset leaps AND excellent marketing are necessary to achieve truly outstanding results. If you’re an entrepreneur like me, then your success will be dependent on how you think as well as what you do.
The marketing is important and great marketing can boost any business. In fact without great marketing, attracting and converting clients is damn hard work.
But upgrading your mindset will allow you to take your business to a whole new level and will generally make your life a whole lot easier too.
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