WordPress dominates as world’s most popular blogging platform
WordPress is an excellent publishing platform for blogs and websites and in the last few years it has really sky-rocketed in popularity!
10 Questions to ask any web designer before you hire them
If you are considering hiring a web developer to build your website, then this article is for you. With a seemingly endless choice of web design companies and price ranges, it’s not exactly easy to compare providers and choose the right web designer for your business needs.
Even if you know very little about web design, it’s possible to get your website built on budget and on time. But you will need to arm yourself with some basic knowledge so that you know what to ask a web designer before you hire them. This will allow you to assess the answers and be confident that they’ll deliver a website that looks great, works the way it should, and represents your business in a professional way.
Top 10 Blog Post Ideas for Beginners
Having a blog on your website is an excellent way to communicate with clients, attract targeted traffic to your website and establish yourself as an industry expert.
But many people who are just starting out with blogging struggle to come up with ideas on what to write about! It’s a common problem, but don’t let it put you off! Continue reading
10 Specific Ways Your Business Can Benefit From Having a Blog
Blogging is a powerful marketing and communication tool which can attract highly targeted traffic to your website. Businesses use blogs in many different ways but the ones who blog successfully develop better relationships and better trust with their target audience.
Writing a business blog is a really cost effective way of communicating with your customers and prospects without the ‘hard sell’. The information on your blog can educate your customers and provide specific information about the products and services they are looking for. The knowledge or insight you give people through your content is your ‘value add’ and is a major point of difference for your business. So the better your blog content is, the more you will stand apart from your competition. Continue reading
Why can’t I update my website myself?
An up to date website is a vital tool for any business. It’s one of the most effective ways to give your customers and prospects the information they need to buy from you. But a website is only going to work for you if it’s kept up to date and free of errors.
It’s so common for many small business owners to spend a fortune on building a website that’s perfect at the time of launching, but they soon discover that making simple changes to their content later on is not easy – nor is it cheap. They usually need to hire a developer every time a change is required so any website updates end up in the ‘too hard basket’.
A website that is not updated regularly becomes stagnant and irrelevant which is pretty off-putting to website visitors. Imagine landing on a website that looks like it has not been touched for months or even years! The first thing you would probably ask yourself is “Is this business even operating anymore?” That’s NOT what you want your visitors to think when they land on your website! Continue reading
Five tips for writing website copy that works!
When it comes to launching a new website, many business owners (and web designers) pay close attention to the design and layout of the site. They make sure the look and feel is just right and that technical functions of the site are working as they should. Business owners often spend considerable amounts of money on website development, but it’s very common for the written content (copy) to be overlooked.
This can be a very costly mistake.
The words on your website are extremely important. The words have the task of conveying your marketing message and ultimately assisting to persuade website visitors to buy from you. The right words on a website could be the difference between your website being a huge success or a dismal failure!
Facebook Advertising
If you are a regular Facebook user, you’ve likely noticed the small advertisements that appear on the right hand side of your Facebook page. You may also have noticed that these ads are often related to your profile or interests.
This is not a coincidence! Facebook ads are very effective at targeting precise demographics, or a type of person relevant to the ad. This is made possible because Facebook collects data about people’s interests and demographics such as their age, location and relationship status.
For business owners, this means that you can use Facebook Ads to place advertisements about your products and services, or to promote your Facebook page, and target these ads to the exact people you want to reach – your target market! This really is the unique power of Facebook Ads.
Marketing on Facebook
Did you know there are now over 900 million Facebook users worldwide? Did you also know that almost 10 million of those users are Australian? With statistics like that, it’s no surprise that businesses of all sizes are now taking Facebook very seriously as a marketing tool.
While Facebook can be a very effective way of promoting your business, it is first and foremost a social networking site. Social networking is all about building relationships and having conversations with people online, just the same as you would in a face to face business environment. When you first meet someone at a business event you would naturally have a friendly chat and get to know them, you wouldn’t start out with blasting them with a marketing or sales message.
5 Online Steps to attract more clients to your Business!
To operate a profitable small business, you not only need to have great products and services, you also need to find the right clients who need your products and services, and clients who will choose to purchase from YOU rather than your competitors.
What’s the secret to attracting more clients more easily? Well, client attraction is really all about building relationships. As a general rule, people like to buy things from people they know, like and trust.
These days, with an abundance of information available online, consumers now like to use the Internet to research product information and businesses before making a purchase decision. They are actively looking online for recommendations on what to buy and where or who to buy it from.
So, thanks to the rapidly changing technology now available to us, a great place to build relationships and attract clients to your business, is online.
Here’s how to get started with online client attraction:
SEO (Search Engine Optimisation) Overview
Thanks to the evolution of the internet and social networking, consumer behaviour is changing. Consumers are spending more time online researching products and services BEFORE they buy.
On a daily basis people are using search engines by entering a keyword or phrase to research and find what they are looking for. They will most often look at only the first few search results that are returned. Occasionally, they might venture onto the second page, but they’ll rarely look beyond the third page.
How does a search engine work?
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