If you want your website to SELL for you here’s something it must contain – Social Proof.
“I want what she’s having” (or him, of course!) ~ that’s the feeling you want to create for your prospect when they see testimonials on your website.
Social Proof means the inclusion of customer feedback, testimonials and case studies. It allows your potential customers an inside view into what’s possible and available to them, based on what your existing and past clients have to say. Without social proof the visitor only has you to believe.
Your message is much more powerful when somebody else stands behind your message by providing a testimonial or case study.