How to use Social Proof to boost online sales

Using Social Proof to Boost SalesIf you want your website to SELL for you here’s something it must contain – Social Proof.

“I want what she’s having” (or him, of course!) ~ that’s the feeling you want to create for your prospect when they see testimonials on your website.

Social Proof means the inclusion of customer feedback, testimonials and case studies. It allows your potential customers an inside view into what’s possible and available to them, based on what your existing and past clients have to say. Without social proof the visitor only has you to believe.

Your message is much more powerful when somebody else stands behind your message by providing a testimonial or case study.

[Read more...]

12 Lead Generation Strategies for your Website

Lead Generation StrategiesAre you are wondering why your website is not bringing in an abundance of leads and sales? Well, you need to attract visitors first! Read on for some tips on how to get more people visiting your website …

Perhaps you have a brand new website or maybe you’ve had one for a while. And you might be wondering when this website is actually going to start bringing you in clients. At what point does your website start working for you? And by working for you I mean generating leads for your business – and generating business revenue.

Here’s the thing. Your website is your online “place”. For it to do anything you need to “invite” people around to visit.

And that’s the part that stumps many business owners. They have the website, perhaps they’ve tweaked it and added to it over time, but they have no idea how to cleverly “invite” MORE of the right people around to visit!

Ultimately, you need to “promote” your place (your website), and there are numerous ways that you can go about this. Read on below for 12 ways to promote your website online and invite people to come visit.

[Read more...]

7 Tips For a More Effective Website

7 tips for an effective websiteAs it’s a fresh new year I  thought it perfect timing to share with you these 7 tips that will help you improve your website and ensure it WORKS effectively for your business!

Ultimately your website is an opportunity to attract and convert customers resulting in business revenue. So if that’s what you want, then it is VERY important to check through the following tips and ensure you have addressed them on your website.

Read on for the 7 tips for an effective website:

[Read more...]

Get found online with Google Places

Do you want to attract local customers online?

If you want to attract local customers online,  it’s important to be in control of your total online presence.

Your potential customers must be able to easily find YOU!

They need to be able to find information about you when they are looking for your products or services. And you must ensure the information they find is accurate.

If you’re not being found on the first page of Google, then you are pretty much invisible online!

One of the best (and might we add free) ways to get your business found easily on Google is with Google Places.

[Read more...]

Get Visible Online to Get Clients

The Art of Home Based Business

Today I share with you a link to the latest issue of The Art of Home-Based Business e-magazine.

This edition features a brand new article that I’ve written for the magazine titled ‘Get Visible Online to Get Clients‘ (see page 30). This e-magazine is a great read for any business, particularly those that are home based.

I love that Web Chameleon is a home based business, and I’m passionate about helping entrepreneurs create lucrative home based businesses. So it’s great to be published in this magazine!

Here’s the link: The Art of Home-Based Business e-magazine.

You can also read my article here on the Web Chameleon blog…

[Read more...]

Nurture Online Relationships with an Email Newsletter: And Convert Your Website Visitors

Nurture Online Relationships with an Email NewsletterThe online business world in many ways is no different to the offline business world. Online and offline, business success is almost always based on creating relationships with people.

In fact, if you think about it, every dollar that is spent online must come from an individual making a decision.

And first they need to decide if they trust the business and people (or person) behind the website. [Read more...]

Five Big Website Killers – Avoid these on your Business Website

Have a Business Website? Chances are you do, OR you’ll have one for your business soon. Take a few moments to think about the following no-no’s for any business website.

Website Killer Number 1: Your website is hard to understand

Visitors get bored easily so it’s essential you capture their attention quickly when they arrive at your website. Remember that you have just seconds to attract their interest and keep them on your website.

[Read more...]

WordPress dominates as world’s most popular blogging platform

WordPress is an excellent publishing platform for blogs and websites and in the last few years it has really sky-rocketed in popularity!

The Pingdom team just completed a survey and found that WordPress is in use by 48% of the top 100 blogs in the world. This is a huge increase from the last survey conducted just over three years ago, with 32% of the top 100 blogs using WordPress. [Read more...]

10 Questions to ask any web designer before you hire them

If you are considering hiring a web developer to build your website, then this article is for you. With a seemingly endless choice of web design companies and price ranges, it’s not exactly easy to compare providers and choose the right web designer for your business needs.

Even if you know very little about web design, it’s possible to get your website built on budget and on time. But you will need to arm yourself with some basic knowledge so that you know what to ask a web designer before you hire them. This will allow you to assess the answers and be confident that they’ll deliver a website that looks great, works the way it should, and represents your business in a professional way.

[Read more...]

Top 10 Blog Post Ideas for Beginners

Having a blog on your website is an excellent way to communicate with clients, attract targeted traffic to your website and establish yourself as an industry expert.

But many people who are just starting out with blogging struggle to come up with ideas on what to write about! It’s a common problem, but don’t let it put you off! [Read more...]