When it comes to launching a new website, many business owners (and web designers) pay close attention to the design and layout of the site. They make sure the look and feel is just right and that technical functions of the site are working as they should. Business owners often spend considerable amounts of money on website development, but it’s very common for the written content (copy) to be overlooked.
This can be a very costly mistake.
The words on your website are extremely important. The words have the task of conveying your marketing message and ultimately assisting to persuade website visitors to buy from you. The right words on a website could be the difference between your website being a huge success or a dismal failure!
To operate a profitable small business, you not only need to have great products and services, you also need to find the right clients who need your products and services, and clients who will choose to purchase from YOU rather than your competitors.
I’m often surprised that the majority of business owners and managers don’t measure their online marketing activities and website statistics. Many do not even measure how many visitors they are getting to their website each month! How about you? Do you know how many visitors you get to your website? Do you know if your online marketing is working?
I’ve been a fan of Blogging for a few years now and I continue to think it’s a great marketing tool for business. Of course not all blogs are for business, but for the purpose of this article I am talking business blogs! Most people I talk to these days understand what a blog is but many still are not quite sure how it could work for their business.