WordPress dominates as world’s most popular blogging platform
WordPress is an excellent publishing platform for blogs and websites and in the last few years it has really sky-rocketed in popularity!
Introducing Website Mastery: the brand new online course from Web Chameleon
You know that feeling when you finally set something into action that you’ve wanted to do for a long time. A kind of elation. Well that’s how I’m feeling.
I’m excited to finally be launching Website Mastery. Our brand new online training program, starting on 9th May.
For the first time I will be revealing all of my website secrets and sharing all the good stuff that will help you master your own business website.
Top 10 Blog Post Ideas for Beginners
Having a blog on your website is an excellent way to communicate with clients, attract targeted traffic to your website and establish yourself as an industry expert.
But many people who are just starting out with blogging struggle to come up with ideas on what to write about! It’s a common problem, but don’t let it put you off! Continue reading
10 Specific Ways Your Business Can Benefit From Having a Blog
Blogging is a powerful marketing and communication tool which can attract highly targeted traffic to your website. Businesses use blogs in many different ways but the ones who blog successfully develop better relationships and better trust with their target audience.
Writing a business blog is a really cost effective way of communicating with your customers and prospects without the ‘hard sell’. The information on your blog can educate your customers and provide specific information about the products and services they are looking for. The knowledge or insight you give people through your content is your ‘value add’ and is a major point of difference for your business. So the better your blog content is, the more you will stand apart from your competition. Continue reading
Why can’t I update my website myself?
An up to date website is a vital tool for any business. It’s one of the most effective ways to give your customers and prospects the information they need to buy from you. But a website is only going to work for you if it’s kept up to date and free of errors.
It’s so common for many small business owners to spend a fortune on building a website that’s perfect at the time of launching, but they soon discover that making simple changes to their content later on is not easy – nor is it cheap. They usually need to hire a developer every time a change is required so any website updates end up in the ‘too hard basket’.
A website that is not updated regularly becomes stagnant and irrelevant which is pretty off-putting to website visitors. Imagine landing on a website that looks like it has not been touched for months or even years! The first thing you would probably ask yourself is “Is this business even operating anymore?” That’s NOT what you want your visitors to think when they land on your website! Continue reading
Business Blogging
I’ve been a fan of Blogging for a few years now and I continue to think it’s a great marketing tool for business. Of course not all blogs are for business, but for the purpose of this article I am talking business blogs! Most people I talk to these days understand what a blog is but many still are not quite sure how it could work for their business.
Before I give some examples of how a real business could use a blog, I just want to point out that a blog is really just a website where the blogger can easily publish their own content as often (or as little) as they like. They don’t need to know how to build a website, create code or anything complicated. Their blog allows them to log-in and add content including words, images, video and audio. Once they’ve added the content they can publish it instantly for the entire world to view.
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