I’ve been a fan of Blogging for a few years now and I continue to think it’s a great marketing tool for business. Of course not all blogs are for business, but for the purpose of this article I am talking business blogs! Most people I talk to these days understand what a blog is but many still are not quite sure how it could work for their business.
Before I give some examples of how a real business could use a blog, I just want to point out that a blog is really just a website where the blogger can easily publish their own content as often (or as little) as they like. They don’t need to know how to build a website, create code or anything complicated. Their blog allows them to log-in and add content including words, images, video and audio. Once they’ve added the content they can publish it instantly for the entire world to view.
