First up let me ask you – have you checked your website statistics lately? If you never have because you don’t know how, then it’s time to rectify this. Your options will likely include:
- Contacting your web company today and asking them how you can access your statistics.
- If you have a self managed website and your hosting includes cPanel - then login to cPanel and go to awstats. Here you will find your statistics.
- If you have a self managed wordpress site you can access statistics in multiple ways although you may have to set this up if it is not already setup. A simple way is to install a plugin called Statpress.
The best option in my opinion is Google Analytics, which is what I use and install on most of our client’s websites. It’s a freely available service from Google, just go to www.google.com/analytics/ to setup your account. You’ll then have to install it on your website so talk to your web company or if using wordpress install the Google Analytics for WordPress plugin (or one of several other suitable plugins for wordpress).
And as for checking your statistics here is a super quick guide to the important stats to look at:
- Visits – the number of visitors to your website.
- Bounce Rate – % of visitors who quickly left your website.
- Pageviews – number of pages viewed on your website.
- Average time on site.
- Pages/Visit – Average number of page views per visit.
- New Visits – the number of new visitors to your website.
There are many more statistics available, particularly if you utilise Google Analytics, but the above are the top ones to check and track over time.
So take some action today to gain access your statistics for the first time or check in if you already have this all setup.
Let me know how you go in the comments below. Or join Web Chameleon on Facebook to comment or ask a question.
