I’m finding that more and more people are becoming obsessed with Search Engine Optimisation.
Now don’t get me wrong, Search Engine Optimisation is important… very important. But the truth is it can happen quite organically and easily if you know the SEO basics and you create good relevant content.
It’s time to get the focus back on writing and creating for humans. You know, those people who you want to spend money with you.
Most humans don’t like reading websites that are cluttered with keywords. And most humans that visit your website could not care less about Search Engine Optimisation.
They like reading content that is written for them. Yes, for them.
Keep SEO in mind, but first and foremost create content for your audience. This will result in an audience that takes notice and may even return to your site because they like it.
Oh fancy that. They like your website, and they want to come back.
This in turn will result in social sharing. They may link to your website on their social media network or perhaps even talk about your website to another real human.
End result… you’ll get more qualified visitors & easier conversions.
